clear acrylic jewelry boxes wholesale 520 milk tea shop event planning plan

body jewelry wholesale south africa 520 Milk Tea Store Activities Planning Scheme (5 Articles)
In order to ensure that the activity is safe and smooth, we need to start the activities of the event plan in advance. In fact, the event plan is to formulate planned documents for factors related to the event. So what kind of activity plan is good? The following is the planning plan for the 520 milk tea shop event (5 articles) of the 520 milk tea shop. Welcome everyone to learn from and reference. I hope it will be helpful to everyone.

520 milk tea shop activity planning plan 1. Promotion slogan
Cheny in May, hold I love
, promotion time
20xx year x month x day day —— May 20 (Valentine's Day)
. Propaganda period
20xx year X Month-Day-X Day (X Sky)
. n 1. Demonstration of love, rational price reduction
2. Prepare gifts, let love announcement around the world
5. Commodity promotion
"Valentine's Day" is a special festival, a lover gift Gift festivals, so the product promotion should be based on the theme of "database gifts", decorative gifts, fixed lovers, flowers, boutique series, etc.
Each store should do a good job of creative display and highlighting the focus of the product to ensure that the festival products reach sales.
1. Specials in commodities
During Valentine's Day, setting a special price area for the consolidation of the backlog of goods in the store. This part of the product can be used by this event to keep the capital sales and make the soldiers really affordable.
2. Topic display: X Month and X Daily-X Month X Daily
Each store is prominently displayed in the positive location of the Valentine's Day series of product themes. The store can be displayed eye -catching position.
Requirements:
A. Valentine's Day theme display. n 520 milk tea shop activity planning scheme 2 I. Mission statement
This tea shop is named "XX", which is homophonic with "XX", which aims to attract students to buy and leave a deep impression on students. The products sold by our store mainly include hot and cold drinks such as milk tea, cocoa, coffee, tea, etc., with some small desserts. With the target of the XX%%of the milk tea market in the school, the average daily beverage sales are controlled above the X cup, the monthly cups are controlled above the XX cup, the product profit margin controls at about XX%, and the total profit margin is controlled at about XX%.
. Market analysis
(1) The advantages of our store (Streangths):
1. There are complete types of drinks; Consumers can be selected by their own situation;
3. Our store will regularly launch new products (combined with seasonal changes and hot spots);
4. Consumers can see the production process of drinks, more assured of drinks;
5. Our store has a relatively lively and relaxed store environment, making the consumers entering the store feel comfortable;
6. Our store uses a multi -clock promotional method, such as membership value card, full storage value, membership points for membership points, membership points Redemption system and so on.
7. The shop's products are low and the profit margin is higher;
8. The student group has a good oral communication effect;
9. Provide WeChat, Alipay ordering, takeaway services.
(2) The disadvantage of our store ():
1. The store's space is limited and cannot accommodate enough consumers;
. The threshold of the product and promotional method of our store is low and easy to imitate;
. High rent costs.
(3) Opportunity ():
1. The number of milk tea shops in the East Campus is very small, and lack of product personalized and promoted milk tea shops; Next to the main roads of the headquarters, adjacent to the cafeteria and teaching super, between the student's dormitory and the public bathroom, the traffic is large;
3. The freshman freshman is about to enter the school, the store is more attractive to it;
4. The current college students are the main consumer groups of drinks such as milk tea.
(4) Threat (Threats):
1. It is close to a milk tea shop, and the milk tea shop has a long store opening history. ;
2. The "health concept" that is paying more and more attention to the weight loss goals of girls and girls will not affect the sales of drinks such as milk tea.
. Customer psychological analysis and measures that make customers satisfy and loyal
(1) Psychological analysis
The newly opened milk tea shop, students who are interested in milk tea are likely to be more likely When you are satisfied with products and services, they will come to patronize and become a "return guest"; and students who are interested in milk tea are limited, without certain sales hotspots and preferential measures, they are relatively likely to consume relatively.
(2) Related measures
1. Provide personalized services to give consumers more options;
. It can provide large discounts in the early stage of opening to attract students (especially freshmen (especially freshmen ) Come to consume, for example, 5.8 % off the audience, buy one gift, and ensure the taste, quality and service quality of the staff, improve customer satisfaction and loyalty, attract them to consume again, improve the store in students (especially in particular (especially It is the influence in the freshman);
3. Free membership card for customers, the membership card can be recharged, the XX yuan will be sent to XX yuan, and you can enjoy the 10 % discount on the consumption of the store with the card;
4 4 , Implement the membership points system, one member accumulates one point, and the accumulation of X points can be used to use X yuan cash;
5. The new product and membership semi -price products are launched cyclical.
. market segmentation, target market
(1) Market segmentation
The market in the school is mainly based on student needs, and students' needs are divided into physiological and psychological needs. Physiological needs include:
1. Demand for drinks during thirst, such as students who come out of the bathhouse and students who have taken physical education classes;
. The demand for hot drinks when the weather is cold, when the weather is hot, The demand for cold drinks.
Psychological needs include:
1. The attraction of new products and preferential activities;
2. The needs of communication.
(2) The target market
because different needs have a small impact on the sales of our products, so they do not divide the specific target market, but it needs to be combined with objective factors such as seasons. Cold drinks, the focus of sales is placed in hot drinks in winter.
5. Positioning strategy and brand strategy
The number of college students, their preferences for drinking and other drinks such as milk tea are also different. Therefore, the brand's brand positioning is "private customization", that is, personalized, consumers can choose drinks according to their personal preferences, sweetness, ingredients, temperature and other factors are completely selected by individuals, customized personal drinks.
6. Product strategy
Se product quality: ensure the safety and hygiene of the store, establish a sound quality assurance system;
product appearance: under the premise of ensuring product quality, beautify the appearance of the product; r;
product brand: use "private customization" as the brand positioning, publicize the product packaging, store decoration, leaflets, etc. The store name and "private customization" brand positioning of the store "Ledi" on the packaging;
product development: combined with seasonal and trend hotspots and other factors to regularly launch new products.
7. Price strategy
Because there is only one competitor in the East Campus, it adopts a competitive pricing strategy.
The price of drinks in this shop is consistent with the price of similar drinks in another milk tea shop, but the membership card system is promoted to apply for a member card for free customers who consume at the store. , And the card consumption in our store can enjoy the X Folding discount; at the same time, the membership points system is implemented, one member accumulates one point, and the accumulated XX points can be deducted from X yuan cash; Enjoy a 50 % discount on the membership card.
8. Distribution strategy
Consumers can not only buy consumption at the store, but also order takeaway through Alipay and WeChat. Takeaway with less than X Cup, each cup is charged 1 yuan to distribute fees; takeaway for 3 cups, free delivery.
. The implementation of marketing plans
1. Hiring students who are willing to work part -time to promote it at the door of the milk tea shop three days before opening. At that time, we will pour the prepared shop's signature drinks into the small paper cup and taste it for the people who come and go;
2. At the door of the cafeteria, teach the super door, issue a leaflet. Promotion;
3. In the first three days of opening, all the drinks of our shop were folded. On this basis, buy three get one. Attachment:
The sales: at least XX cups per day, at least XX cups per month.
Profit: The cost of single -piece product (ingredients, packaging) is controlled within XX yuan, the price is controlled above 7 yuan, and the average profit of unit products is controlled above X yuan.
market share: 50%or more.
The competition status: There is only one milk tea shop in the X campus competing with it.
520 milk tea shop event planning scheme 3 1. 20XX Valentine's Day event purpose
1. Grasp 520 Valentine's Day promotion milk tea shop planning business opportunities, so that customers have freshness and stimulate their desire for consumption;
2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2. Enhance the traffic of milk tea shops and absorb new customers;
3. Create the credibility of milk tea shops to enhance customer loyalty;
, 20xx Valentine's Day activity
20xx year X Month X Day (Ten days in advance) -The 20XX month x month x (520 days end at 24:00)
three, 20xx Valentine's Day event theme
I love you, Sisi heartbeat
four, 4. 20xx Valentine's Day event objects
for female customers aged 20 to 30.
five, 20xx Valentine's Day event content
"I love you, Sisi Heart" special event
buyers reality show, share beautiful win gifts!
1 Share is a prize: xx. (Everyone has awards)
2 Lucky Call (1 month)
3 Loyalty Customer Award (1 year at the end of the year)
6. 20xx Valentine's Day activities
1, Publicity of publicity: X Tian before the activity;-Later X Sky;
2. Propaganda means: The target object is determined, and then transmitted through appropriate channels, such as XX and so on.
Seven, 20xx Valentine's Day Activities Promotion
1. Supply problem: determine the promotional goods and prepare sufficient goods. Different products should be adopted for different promotion methods. Furthermore, it is necessary to choose discounted items for example, such as large products as promotions. During the promotion period, the sales of goods will be faster than usual, so sufficient stocking is guarantee.
2. Do a good job of after -sales service: The rise in orders, which brings a lot of problems in the after -sales service, fully communicate and coordinate with customers, and keep every satisfaction of each customer
3 3 The confirmation of the customer: Find a targeted promotion plan for consumer groups.
520 milk tea shop event planning scheme 4 I, 20xx Valentine's Day Activity Purpose
1. Grasp the business opportunities of 520 Valentine's Day Promotion Milk Tea Store, so that customers have freshness and stimulate their desire to consume;
2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2. Enhance the traffic of milk tea shops and absorb new customers;
3. Create the credibility of the milk tea shop and enhance customer loyalty.
. The event time of Valentine's Day of 20XX
20xx year x month x day -May 20, 20xx (ended at 24:00 on 520).
three, 20xx Valentine's Day event theme
I loves you, I feel heartbroken.
Four, 20xx Valentine's Day event objects
This for female customers who are XX to XX.
five, 20xx Valentine's Day event content
"I love you, Sisi Heart" special event.
buyers reality show, share beautiful gifts!
1 Share is a prize: xx. (Everyone has awards).
2 Lucky Call (Monthly X name).
3 Loyal Customer Award (Name of the end of the year).
. Publicity of Valentine's Day Valentine's Day
1. Publicity Time: Xian before the event, after the X Sky;
. Propaganda means: The target object is determined, and then use appropriate channels to pass appropriate channels. Communication, such as xx and so on.
Seven, 20xx Valentine's Day Activities Promotion
1. Supply problem: determine the promotional goods and prepare sufficient goods. Different products should be adopted for different promotion methods. Furthermore, it is necessary to choose discounted items for example, such as large products as promotions. During the promotion period, the sales of goods will be faster than usual, so sufficient stocking is guarantee.
2. Do a good job of after -sales service: The rise in orders, which brings a lot of problems in the after -sales service, fully communicate and coordinate with customers, and keep every satisfaction of each customer.
. The determination of the customer: Find the consumer group, targeted promotional plan.
520 milk tea shop activity planning scheme 5 is properly decorated with the festival characteristics. On the day of 520, the store can appropriately add some romantic elements. Put a bouquet of roses on the cashier, hang some pink love balloons on the wall, find a cute doll to distribute roses, so customers can also feel the intention of the store, to the store, to the store The favorability will also increase.
. Tell your friends loudly about your moving story
Find the WeChat public account of the store, and share the customer of the moment of love in our shop in the circle of friends, and you can get a cup of explosive drinks in our store for free.
It this is one of the usual marketing methods for many brand Valentine's Day. Although the creativity is not high and the new meaning is not enough, the advantage is that the operation is convenient and the customer's participation is also good. The customer shared the store in the circle of friends and took the initiative to help the store to promote.
. Use couples to take pictures
The shop can set up creative punching points at the door to let customers hold drinks, ask professional photographers to take pictures, and vote on the public account to choose the most loving couple to get 520 The prizes, or gifts from our shop. On the day of 520, at a lower cost, it provided cargers with intimate value -added services.
It the store can be designed with a simple and warm 520 confession wall on the day. The confession wall is properly integrated into the product and brand information. Customers also have the effect of spreading the brand image of the store when sharing the photos.
. The launch of beverages that fit festival characteristics
In order to help them express this love to the other party, the manager of the milk tea shop can take care of the wiring and manufacturing opportunities. For example: send blessings and gratitude cards in the name of the store; the drink cup combines the festival characteristics to make some decoration; adjust the name of the drink of two cups of shops ...
combined with the characteristics of the Qixi Festival to launch special products to help help Customers express their love smoothly. This is also one of the more common marketing methods for store festivals. Catering people cleverly seize these emotional pain points and build valuable emotional marketing. It can not only increase the profitable amount of the day for the store, but also increase customer satisfaction, leaving customers well for customers. Impression, increase the return guest. Of course, this method is more suitable for shops with not many single -stores or stores.
. Interesting small activities
1. Internet celebrity live broadcast.
Is invite local or well -known online celebrities to live broadcast in the store, or organize online red offline fans to meet for the Qixi Festival event.
2. Consumption encounters "7" and gives roses.
The consumption settlement, each single amount encounters "7", that is, send a rose (a limited number first first).
3. Third person is free of order.
Most of the merchants of the Qixi Festival will focus on the couple, but ignore the single group. At this time, it will go on the other hand and launch a third -person third -party free activity, which will inevitably form a new communication potential energy and influence. Deks once launched a three -person package on Valentine's Day, and the effect was very good.
4. Love letters connect dragons.
Is to the first person to buy milk tea on the day of the day. Write a passing at the beginning and then write, let customers participate in the writing of this love letter. On your own XX, attract traffic.
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