wholesale fashion jewelry manufacturers MRO Zhenkunxing, Gongxinhui, Western Regions, Gu Anjie, Sugimoto, what about these industrial supermarkets? What's more?

wholesale custom jewelry box packaging In 2016, the size of the MRO market has exceeded 3 trillion, and it is expected to continue to grow at a rate of 5%in the next 10 years. Will MROs the next target of logistics companies in the future?
Source | Yunlian Media (ID: tucmedia), author | Yunlian Research Institute Liu Zicheng
Core introduction
(1) What is the MRO market of 3 trillion?
(2) The comparison of the traditional supply chain model and the e -commerce supply chain model;
(3) the inventory and operation mode of the MRO e -commerce platform;
(4) domestic market players and current status;
(5) Opportunities for third -party logistics.
1 MRO Overview
1.1 What is MRO?
mro is the abbreviation of (maintenance), REPAIR (maintenance), and Operation. Generally, it refers to materials and services that enterprises do not directly constitute products in the production process. At present, the range of MROs is continuously expanding, and the objects and content of maintenance and maintenance services are constantly increasing.
1.2 MRO market status
If China as a large manufacturing industry chain country in the world. From the perspective of the market size, the MRO market size has exceeded 3 trillion in 2016. Within 10 years, it will continue to grow at a growth rate of 5%per year.
At present, there are more than 300,000 manufacturing enterprises above designated size in China. Private enterprises, foreign -funded enterprises, state -owned enterprises and other types of enterprises have developed together, making the market more variables, and the demand for MRO product procurement systems is even more demanding. many. However, the mainstream supply companies in the MRO market are still relatively backward in the management of logistics, information flow, and capital flow, and the industry is still in the exploration stage. In the future, whether MRO is the development of platform e -commerce, or the channel is deep, or product optimization, there is a huge imagination space.
2 MRO supply chain mode
The starting point of the supply chain is derived from demand users. The end point is to meet the needs of users. The entire control process from the starting point to the end point is the management of the supply chain. According to the circulation process of products, the domestic MRO supply chain model can be divided into two types: traditional supply chain model and e -commerce supply chain model.
2.1 Traditional supply chain model
At present, the mainstream of MRO is still the traditional supply chain model in China. That is, from the manufacturer -brander -provincial agent -municipal agency -hardware/small B -factory users, it is a horizontal management model for suppliers, dealers and users. (Yunlian Media ID: Tucmedia)
In in terms of procurement, companies will purchase themselves in the local hardware mall according to their own factory inventory, or to procurement through small traders around the enterprise. The advantage is that buyers can purchase face -to -face purchases at Hardware Mall, and meet the needs of corporate needs through the way of three companies; while small traders around the enterprise can respond quickly and meet the instant needs of the enterprise.
. However, the traditional model has the disadvantages of "large time consumption, unstable price, high after -sales cost"; MRO suppliers corresponding to buyers also generally exist in "small scale, small varieties, standardized management, prices, prices Opponents, many intermediate links, complex categories, decentralized procurement, and high warehousing costs ".
At the same time, due to the uneven markets in the Chinese industrial product market, manufacturers and dealers often use the problem of asymmetric information to avoid risks, causing the financial accounting period to be very serious.
2.2 E -commerce supply chain model
Mrob2B e -commerce platform is another hot spot, that is, to undertake procurement representatives, sales representatives, and logistics representatives through the platform to achieve the integration of supply and demand on the MRO supply chain.
Compared with the horizontal connection of each node of the traditional supply chain model, the MRO e -commerce platform has been integrated to reduce the intermediate ten times in the middle to four times. Products directly from brands or agents to MRO platforms, and then to factory users, and through advanced IT technology, they can realize rapid reactions including centralized procurement, production, and distribution. Common collaboration reduces the resource loss in the supply chain, so that the entire logistics efficiency is improved, and the intermediate link can also greatly save costs.
, the platform does not solve all problems. On the one hand, the MRO e -commerce platform does not have the ability to press the goods and the small B -side cashier capacity, and cannot achieve a complete alternative to the intermediate link; on the other hand, the professionalism in the industrial product field is very strong, in SKU, quality, after -sales sales, after -sales sales And the delivery cycle has high requirements, resulting in the platform needs to be heavy, and the management cost is extremely high.
2.3 Cases: MLO e -commerce platform operation process
(1) Three types of inventory of e -commerce platforms
mro e -commerce platforms have millions of SKUs. In fact, there are not so many platform inventory According to the inventory type, it can be divided into three categories: physical inventory, EDI inventory, and online products.
■ Physical inventory is a product that the platform itself prepares in advance. Generally, there are small specifications and large batch products;
■ EDI inventory is the inventory of the platform supplier. Sharing with the platform;
■ Online products are products that meet customer personalization, diversification, and non -customized products. The cooperative manufacturers are directly produced, and the order cycle is longer.
(2) Complete order chain
The user directly sends orders to the platform through telephone, network or physical stores. After the order is processed by the data of the platform order center Give various suppliers, manufacturers, and platform warehouses, and then suppliers, manufacturers, and platform warehouses will immediately arrange production or directly sending products to the distribution center according to inventory.
2.4 Supply chain model comparison
(1) Setting and ordering
The advantages of e -commerce models are that the traditional supply chain is changed online through telephone and store procurement models. Save offline store costs and complete orders and settlement through online e -commerce platforms. Let customers have no geographical and time restrictions, better regulate inventory and orders, and realize the optimal operation of the supply chain. (Yunlian Media ID: Tucmedia)
(2) Logistics information
The traditional supply chain, logistics information has a certain lag, and the information collection and transmission and the exchange are only passed from one party, resulting in leading to the one party, resulting in leading Customers cannot be effectively concentrated, the information of each link is not equal, and the diverse needs of customers cannot be met.
In the e -commerce supply chain model, the information transmission is more timely, and the information sharing of multiple links is achieved. With the concentration of customers, it can not only achieve centralized transportation, but also meet the customer's personalized needs through different distribution models.
(3) Logistics method
In the traditional supply chain, enterprises (single -brand regional merchants) are mainly targeted at regional customers. Enterprises will prepare in advance according to the needs of the region, and through trunk transportation, a large number of goods of a single variety are concentrated into inventory, and then delivered to customers through express and express delivery.
The e -commerce platforms are more scientific through centralized customers and data processing, making the inventory more scientific, shorter inventory cycle, and SKU more. It can not only achieve centralized distribution, or entrust third parties to complete delivery.
3 Domestic MRO main players
3.1 Foreign -funded enterprises: Long history
MROs abroad started earlier, and there were not a few companies operating for more than 50 years. At present, the more domestic foreign -funded enterprises are Gu Anjie and Musimi.
(1) Gu Anjie
Gu Anjie (United States) was established in 1927. The sales network is all over the world and has more than 600 branches. Entering China in 2006, the main store is located in Shanghai, and is a master of pushing the full category MRO distributor.
(2) Misimi
Mi Simi (Japan) was established in 1963. In 2003, Sanju Precision Machinery Co., Ltd. was established in China. Shanghai is a professional vertical MRO supplier. Its core products are mold accessories, mechanical standards and Vona.
3.2 Local professional enterprises: Capital promotion
In the past ten years, a number of high -quality enterprises have been developed in the field of domestic industrial products, and they have attracted much attention from capital. At present, companies in the first e -commerce camp, such as Zhenkunxing, Western Regions, Gongyihui, etc., have their own unique business philosophy.
(1) Zhen Kunxing
Zhen Kunxing is the representative of one -stop MRO industrial supplies supermarket. Established in Shanghai in 1996, starting from industrial adhesive; in 2011, he entered the e -commerce business; in 2013, he moved to the MRO market and built its own storage and logistics near the industrial area. It is responsible for regional one -stop services. In 2017-2018, a total of more than 1.4 billion yuan was completed. The recently completed Series C financing was completed in August 2018, with a financing amount of US $ 129 million.
(2) Western Regions
The Western Regions Networks belongs to Western Mechanical and Electrical. It was established in Shanghai in 2002; in 2009, it deployed e -commerce business and was effective in the field of financial factoring. At present ; In March 2018, a round D financing was completed, and the financing amount was US $ 100 million.
(3) Gongxinhui
Gongqihui was established in 2014. As soon as it was born, it was highly respected by capital. At present, 5 rounds of financing has been completed, and a round B financing was completed in May 2018 in May 2018. At present, a total of about 400 million yuan.
3.3 E -commerce giant: Platform advantage
Since 2017, the two major domestic e -commerce giants have been focusing on the field of industrial products. In September 2017, JD.com's industrial product channel was launched. Relying on strong traffic, a large number of enterprise customers, its own logistics system, and professional pre-sales and after-sales service, JD-Industrial Products quickly formed. (Yunlian Media ID: Tucmedia)
In October 2017, Alibaba announced the launch of a 1688 super store with a number of partners such as Gu Anjie, Zhenkunxing, Western Regions, and Fuchang Electronics. Product/raw material group cargo platform. At present, the daily trading turnover has exceeded 1 billion yuan, which will reach a trillion -dollar scale in the next three years.
4 Opportunities for third -party logistics
4.1 Professional third -party logistics blank
The current market share of MRO e -commerce is still small. The logistics model of the goods is mainly affected by the distribution model. The regional agent is responsible for itself. This model responsible for sales at the same time, in fact, actually aggravates the burden on the agent. Due to the characteristics of strong decentralization, there is no professional third -party logistics specialty to serve the industry. Unlike the automobile manufacturing industry, a large number of professional vehicles and component contract logistics suppliers have been bred.
however, this large market contains the genes of the birth of a professional third -party logistics. With reference to the operating mode of automobile logistics, the MRO logistics service network can be established. service system.
4.2 MRO's professional requirements for logistics
mro distributors have higher requirements for the service level of logistics companies. In terms of services, due to the fixed customer location, logistics companies need to complete the point -to -point distribution in time, and the phenomenon that allows customers to wait, and the fixed area can only be distributed by one logistics company. When the goods are damaged or lost, there are professional after -sales services to deal with.
In terms of management, logistics companies need to have professional inventory information management level, and they can meet the requirements of MRO inventory management in terms of manpower, inventory space, and vehicles.
4.3 Opportunities for warehouses
As the country is strongly advocated, the spring of the industrial Internet has just arrived. The industrial e -commerce platform will gradually expand market share with the advantages of efficiency and cost, and it has become an important channel for companies to choose industrial products like Taobao and JD.com. However, MRO requires a large number of capital support as a professional field, and a large amount of capital support is required for inventory, pre -sales and after -sales.
Is when the platform's self -built logistics cost is too high, and a large number of brand merchants enter the platform, professional third -party logistics companies need to provide warehouse distribution services. Therefore, for logistics companies, MRO as a professional market, the earlier the opportunity will be greater.
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