1. Principles of product display ● Classified classification. The same type of products are displayed together for customers' one -time purchase. ● Products are obvious. There should not be customers who cannot see it clearly or small products are blocked by large products. ● Customers reach out. The box with a lid cannot be displayed on the shelf, and the height of the display must be considered to facilitate the customer's arbitrary. ● The shelves should be full. The shelves are full of goods, which can give customers a rich impression of rich products, and can also improve the logistics benefits of product turnover. ● Related commodities are displayed in one place. Related products are displayed together, which can facilitate customers to buy, but also stimulate customers' desire to buy. It should be noted that the correlation products should be displayed on different shelves on the same channel, the same direction, and the same side, and should not be displayed on both sides of the same group of double -sided shelves. ● Separate the affected products. For example, it isolates the products, food, food, audition or testing into a relatively closed sales unit. ● Place the impulsive purchases on an obvious part to attract customers. ● The commodity department with large passenger flows, the commodity department with a small passenger flow, and the adjacent setting of the group. ● Set the cargo position according to the customer's flow. ● Consider the setting of the cargo position to consider whether it is convenient for handling and unloading. 2. Commodity allocation 1) Different classification methods for different industries. In the retail industry, it is best to classify the related products that consumers may buy according to the consumer consumption habits. (1) The classification principles of large classification In the supermarket, it is best not to exceed ten classification division, which is easier to manage. However, this still depends on the operating philosophy of the operator. If the industry wants to expand the scope of career to a wide area, it may be a large classification. The principle of large classification is usually divided according to the characteristics of the product, such as production sources, production methods, processing methods, preservation methods, etc., a large group of large groups of products gathered as a large classification. The sources of the classified goods are all related to water, sea, or river, and the preservation and processing methods are similar, so it can be classified as a major category. (2) Classification principle of classification A: According to the functions and uses of the product, the division is classified according to the functions or uses of the commodity during the use of consumer use. Classification. Breakfast connection is a concept of function and use. Providing these products is to solve the "rich breakfast" of consumers. Therefore, in the classification, it can gather products such as toast, bread, jam, peanut butter, oatmeal, etc. to form this category. B: Divided by the manufacturing method of the product. Sometimes the use of certain products is not exactly the same. If it is hard to divide it in use and functions, it is slightly difficult. At this time, we can divide it on the Internet. For example: In the large classification of livestock, there is a medium category called "processing meat". The same, but it is similar in manufacturing, so "processed and re -made meat" has become a medium category. C: It is divided into the business strategy according to the origin of the product. Sometimes it is hoped to highlight the characteristics of certain products, and it must be specially managed, so it develops the basis for the origin of the origin of the product as the basis for classification. For example: Some stores attach great importance to foreign customers in the business district, so they pay special attention to the operation of imported goods, and the category of "imported biscuits" is classified, and biscuits belonging to abroad are collected in this category to facilitate purchase. Or the statistics of sales are also conducive to the performance of the store. (3) Classification Principles of Small Classification A: Classification of this classification according to functional purposes is the same as the principle of medium categories, and it is also used as a more segmented classification in functional use. B: When classification is classified according to the specifications, the specifications and packaging types can be used as the principle of classification. For example: aluminum foil bags, bowls of fast food noodles, and 6kg of 6kg rice are all products under this classification principle. C: Some products can also be classified by the principle of classification of products into the principle of classification. For example, 100 % juice, "All fruit juice with 100 % ingredients" is classified in this classification. D: The taste of the taste of the product is classified by taste. For example, "beef noodles" can also be used as a small classification. The noodles of the beef taste are classified as this classification. The principle of classification is to provide a basis for classification, which comes from the concept of product. And how to use the principle of classification to compile a good classification system is the true focus of this principle. 2) After the area allocation is classified, the type of product is determined according to different target orientation (store -oriented, profit direction). Generally speaking, the specific area allocation of supermarkets can be referred to the following standards: 3) The location configuration of the location refers to what products should be placed in different locations of the store. Generally speaking Set up products with less purchases, such as furniture, lamps, decoration materials, vehicles, hardware products, etc. The first layer of design principles are to ensure the smooth passenger flow. It is advisable to arrange a light and lightweight goods with unique selection and exquisite packaging, such as food, local products, cosmetics, medicines, daily necessities, luggage, clothing, etc. The design principles of the second and third layers are the solemn atmosphere. It is advisable to arrange products with strong selection, high prices and large sales, such as men's and women's clothing, textiles, household appliances, clocks, jewelry, etc. Fourth and five floors can set up a variety of professional counters, such as bedding, stationery, books, glasses, photo equipment, etc. Six -level or more products should be set up with large storage area, such as electrical appliances, instruments, and sports equipment
1. Principles of product display ● Classified classification. The same type of products are displayed together for customers' one -time purchase. ● Products are obvious. There should not be customers who cannot see it clearly or small products are blocked by large products. ● Customers reach out. The box with a lid cannot be displayed on the shelf, and the height of the display must be considered to facilitate the customer's arbitrary. ● The shelves should be full. The shelves are full of goods, which can give customers a rich impression of rich products, and can also improve the logistics benefits of product turnover. ● Related commodities are displayed in one place. Related products are displayed together, which can facilitate customers to buy, but also stimulate customers' desire to buy. It should be noted that the correlation products should be displayed on different shelves on the same channel, the same direction, and the same side, and should not be displayed on both sides of the same group of double -sided shelves. ● Separate the affected products. For example, it isolates the products, food, food, audition or testing into a relatively closed sales unit. ● Place the impulsive purchases on an obvious part to attract customers. ● The commodity department with large passenger flows, the commodity department with a small passenger flow, and the adjacent setting of the group. ● Set the cargo position according to the customer's flow. ● Consider the setting of the cargo position to consider whether it is convenient for handling and unloading. 2. Commodity allocation 1) Different classification methods for different industries. In the retail industry, it is best to classify the related products that consumers may buy according to the consumer consumption habits. (1) The classification principles of large classification In the supermarket, it is best not to exceed ten classification division, which is easier to manage. However, this still depends on the operating philosophy of the operator. If the industry wants to expand the scope of career to a wide area, it may be a large classification. The principle of large classification is usually divided according to the characteristics of the product, such as production sources, production methods, processing methods, preservation methods, etc., a large group of large groups of products gathered as a large classification. The sources of the classified goods are all related to water, sea, or river, and the preservation and processing methods are similar, so it can be classified as a major category. (2) Classification principle of classification A: According to the functions and uses of the product, the division is classified according to the functions or uses of the commodity during the use of consumer use. Classification. Breakfast connection is a concept of function and use. Providing these products is to solve the "rich breakfast" of consumers. Therefore, in the classification, it can gather products such as toast, bread, jam, peanut butter, oatmeal, etc. to form this category. B: Divided by the manufacturing method of the product. Sometimes the use of certain products is not exactly the same. If it is hard to divide it in use and functions, it is slightly difficult. At this time, we can divide it on the Internet. For example: In the large classification of livestock, there is a medium category called "processing meat". The same, but it is similar in manufacturing, so "processed and re -made meat" has become a medium category. C: It is divided into the business strategy according to the origin of the product. Sometimes it is hoped to highlight the characteristics of certain products, and it must be specially managed, so it develops the basis for the origin of the origin of the product as the basis for classification. For example: Some stores attach great importance to foreign customers in the business district, so they pay special attention to the operation of imported goods, and the category of "imported biscuits" is classified, and biscuits belonging to abroad are collected in this category to facilitate purchase. Or the statistics of sales are also conducive to the performance of the store. (3) Classification Principles of Small Classification A: Classification of this classification according to functional purposes is the same as the principle of medium categories, and it is also used as a more segmented classification in functional use. B: When classification is classified according to the specifications, the specifications and packaging types can be used as the principle of classification. For example: aluminum foil bags, bowls of fast food noodles, and 6kg of 6kg rice are all products under this classification principle. C: Some products can also be classified by the principle of classification of products into the principle of classification. For example, 100 % juice, "All fruit juice with 100 % ingredients" is classified in this classification. D: The taste of the taste of the product is classified by taste. For example, "beef noodles" can also be used as a small classification. The noodles of the beef taste are classified as this classification. The principle of classification is to provide a basis for classification, which comes from the concept of product. And how to use the principle of classification to compile a good classification system is the true focus of this principle. 2) After the area allocation is classified, the type of product is determined according to different target orientation (store -oriented, profit direction). Generally speaking, the specific area allocation of supermarkets can be referred to the following standards: 3) The location configuration of the location refers to what products should be placed in different locations of the store. Generally speaking Set up products with less purchases, such as furniture, lamps, decoration materials, vehicles, hardware products, etc. The first layer of design principles are to ensure the smooth passenger flow. It is advisable to arrange a light and lightweight goods with unique selection and exquisite packaging, such as food, local products, cosmetics, medicines, daily necessities, luggage, clothing, etc. The design principles of the second and third layers are the solemn atmosphere. It is advisable to arrange products with strong selection, high prices and large sales, such as men's and women's clothing, textiles, household appliances, clocks, jewelry, etc. Fourth and five floors can set up a variety of professional counters, such as bedding, stationery, books, glasses, photo equipment, etc. Six -level or more products should be set up with large storage area, such as electrical appliances, instruments, and sports equipment